by Toxey Haas
CEO/Founder Mossy Oak
From my earliest days, following my father around in the woods, all I ever wanted out of life for myself was to own my own land and to get close to nature. Forty years from those roots, instilled with a love of the outdoors from “Mr. Fox” (as most folks know him), an amazing and wonderful tree has taken root and grown into a worldwide icon for the outdoors called Mossy Oak.
From our humble beginning on our family farm to the astounding growth and economic impact of the Mossy Oak brand, the foundation of what we started and stand for has not changed; in fact it has only strengthened. Our lives start with our faith and our family and then move right into land. Yes, land comes first in the outdoor world because without land we have nothing. Without land there is no wildlife, no guns, no boats, no bows, no hunting or no fishing — nothing. Land is the most important part of our economy, our country, our world and our lives. It is the bedrock of society and, indeed, of Mossy Oak.
You see, Mossy Oak is so much more than a camo pattern; it’s a way of life — outdoors. Mossy Oak is truly the ultimate manifestation of a very special team who live to connect with nature and help others to connect with nature. The Mossy Oak Brand Camo patterns are the symbol of every outdoor enterprise under the Mossy Oak name, because they are truly nature replicated. And while the hunting business has led us to incredible opportunities, we readily admit, land is the #1 opportunity.
That’s why I can proudly and honestly say that the #1 business opportunity for Mossy Oak and all who are involved with our brand today is the land business. It is our future and the future, as they say, is now.
We have made Mossy Oak Properties a top corporate priority and we are completely committed as a team to be the best rural and recreational real estate brand in existence. Regardless of our involvement with land — owner, buyer, seller, or otherwise — we make the same “obsessive” commitment we have made and kept to outdoorsmen worldwide: to be the best in whatever we do.
Land is just what we know best and love most!